The UK EV market keeps hiring
Ayrton Moore
Hiring an EV charging sales team this quarter? The signals point both ways. UK EV sales hit a record 86,000 in March 2026, BEVs up 22-24% year-on-year. But the sales mandate is being weakened and charger installs slowed to their lowest since 2022. That backdrop rewards commercial hires who sell into uncertainty, not ones riding a mandate.
Where the deployment money is going — and what that means for who you hire
Infrastructure spend still lands in specific places, and those places tell you where sales headcount pays back. West Northamptonshire appointed Char.gy for 3,000+ kerbside chargers under LEVI funding. BYD plans 300 flash charging stations in the UK by year-end. Hawke Electric Vehicles just took its hire and sales operations nationwide.
The European charger market sat at USD 8.76 billion in 2025, projected to reach USD 25.35 billion by 2034. At that scale, the salespeople you want are being courted by operators, OEMs and installers at once. Council and local-authority framework wins need people who can navigate public procurement, not just close private accounts. Brief for that early — it narrows the pool fast.
Talent availability: the signal from our own desk this period
We'll be direct about our records for the week of 23 July 2026. Aym Recruitment logged no candidate submissions, no leads, and no open EV Charging Sales roles synced from our CRM. No salary sample to benchmark, no seniority spread to report. We'd rather say that plainly than dress a quiet week in language it can't support.
A quiet week on one boutique desk is not a read on national demand — the deployment news above shows commercial hiring is very much live. It does mean any salary or availability benchmark we offered this week would be invented, and we won't put a number in front of you that we can't stand behind.
What you must offer to win the hire
Plan around retention pressure. Strong commercial candidates in charging aren't sitting on job boards waiting — they're being approached directly. Sales and business development sits inside the core functions tracked in the 2026 Mobility Salary Guide, built from 20,000+ candidates; that's a US dataset, so read it as direction, not a UK number.
When we run a search, we map the live candidate landscape across charge point operators, EVSE OEMs and installers before a brief is signed off, then go direct to the passive people adverts never surface. That holds offer acceptance at 89% and interview rates at 66% — the shortlist is qualified against the technical and commercial brief, not the job description.
When to move
Move before mobilisation, not after. A federal or public contract win creates a sudden, dated need for a specialist team, and that profile tightens the moment the award is announced. We've placed candidates into companies securing federal contracts worth billions — every time, the map has to be built ahead of the signature. Operators who staff early take share from those still writing the brief.
If you're a charge point operator, EVSE OEM or installer scaling a commercial team, that's the conversation to have now.
More from the desk.
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Read →What EV charging actually pays
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